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Tuesday, May 30, 2017
Photo courtesy of banoootah_qtr ( The right strategy will get you found. SEO or AdWords? As a business owner, you may be wondering what they’re all about and how to use one or both to your advantage. Eac ..
Monday, March 27, 2017
Keep your customers happy and get paid for your work Have you ever been involved in a project that seems as though it will never end? You know: THAT project. The one scheduled for completion three weeks ago, but somehow you’re still doing work.... You’re probably experiencing a c ..
Wednesday, March 08, 2017
You’ve been staring at your screen (or paper, for you classicalists) for what seems like an eternity. The words have dried up and you’ve reached a dead end. You have a case of writer’s block, a widespread ailment that can affect anyone, even the best and most pr ..
Wednesday, February 22, 2017
How to use google’s panda algorithm to increase your search ranking When it comes to quality control, Google is serious about filtering out dodgy websites. Search engine users want “good” results to satisfy any question asked of the World Wide Web, so standard ..
Monday, February 13, 2017
Your customers are constantly on the go and consumed by mobile technology -- to the point of walking into the path of an oncoming car while Googling the meaning of life. So, of course they’ll search for your business online BEFORE they contact you. (Spoiler alert: this is  ..
Thursday, February 02, 2017
You’re in the middle of an engrossing book -- a big reveal is about to be made! You flip the page eagerly and your eyes widen with anticipation: what’s going to happen next?! Then you groan miserably …. The entire next page is written up as one big block. One m ..
Thursday, December 08, 2016
Content is king. This includes photo and video content. It’s not enough to write a great a great story, you must also support it by offering your readers sharp, strong imagery to make a lasting impression. But this is where I tell you it's not all about looks. Adding text to your ..
Thursday, November 17, 2016
When you think of proofreading, you might automatically only consider spelling, grammar, and formatting. But considering just these aspects of editing is unlikely to help you know if you're meeting your objectives. That said, content should always satisfy a business goal. Proofreading is ..
Tuesday, November 15, 2016
While it is generally a tradition to serve a ham during Christmas dinner, KFC in Japan decided to rewrite the holiday script. And no -- there was no fowl play involved. Thanks to a successful marketing campaign over 40 years ago, Japanese people traditionally eat KFC for Christmas d ..
Thursday, November 10, 2016
Writing in plain language doesn't have to be plain Jane. What's most important is that you are understood- without losing the tone and voice of your brand. Often this means that simple vocabulary, phrasing, and formatting are necessary. There's a balance to be found between maintaining the voi ..

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