Web copy done right


 Win customers with great web page content


An attractive website design easily misses the mark when your web page content isn’t performing. 

When a prospective client visits your website, is the reaction something like this: 

I’ve been looking for exactly this! And I like the way this company tells their story. How can I take the next step?

If not, something is missing.

Skim over your key website pages, then ask yourself the following 7 questions:


  1. Is your web page copy up-to-date and a good reflection of your business as it stands today?

  2. Is there a clear brand story being told? If so, does that story grab you by the eyeballs? 

  3. Does your business’s brand personality or voice shine through in your content? 

  4. Does your web content hold your attention? Are you stumbling over words or sentences?

  5. How much industry jargon is included in the copy? Would your customer understand these terms?

  6. Do you have a great deal of content on each page? Is this intimidating to your eye?

  7. Or, rather, do you find there’s little content on most pages and that you're wanting more detail?


Writing a website is hard. We know. And we’re busy writing for the web all the time!

Yet, it's worth investing in your business's website because customers today learn about your company online and form opinions long before they contact you. 

So, your online presence should be as polished as you would be if you were attending a job interview or attempting to impress on a first date. With professionally written web copy you will:

  1. Win the hearts of existing and prospective clients. They'll be inspired by your passion and want to connect.

  2. Give your sales team the upper hand as your current web content is a handy support tool.

  3. Gain content optimised for a stronger Google ranking. Even better: customers who don’t know your brand yet will find your content through a quick online search.

Most of our clients are kick @ss at writing technical reports but they still want help with web writing.

They recognise web content follows a different format and that online readers digest information differently. 

Best practices do change quickly with digital writing

Not only is web writing content structure different from print, but Google’s algorithms are constantly changing.

We help you develop your business’s unique voice and gear your web copy to a level your customers easily understand.

Search Engine Optimisation (SEO) is another area where some of our customers want more guidance because there’s a bit to keep in mind, such as:

  1. What kind of content interests your existing and prospective clients?

  2. How does Google read your website content and rank it?

  3. What words do your ideal customers use when they search for you or your competitors online? 

Let us help if you aren’t sure where to start. 

Research about you. (Don’t worry, we’re against animal testing.)

You’re a busy professional. So while you focus on your business, let us:

  • Carry out competitor research,

  • Complete keyword research,

  • Interview your leadership team, and 

  • Audit your past content

Our NZ-based writers love what they do, and they can turn around website content quickly.

Our professional wordsmiths find it natural to craft a story in a matter of days -- or even hours in a pinch. 

As you aren’t relying on yourself or another busy professional within your business to write your web copy, content production happens on time and on budget.

(If there is a delay, it would be because the All Blacks tour bus broke down just outside the office. But, what are the odds of that happening?!)

Contact us if you're interested in gaining the support of a team at the forefront of digital content writing and search engine optimisation (SEO) best practices. 

Submit an enquiry and we’ll contact you to learn about your story.












 The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. 

Marketing Metrics - Marketing Truth